Burt’s Bees is an iconic skin care range. It’s known for it’s simple packaging, the use of honey and a rather tasty range of lip balms.
In the latest marketing campaign for the skin care range, coupons were used to create a billboard, and to prove a point about its products.
This clever marketing stunt reveals the effects of using its products, while also giving customers a coupon to redeem.
The stunt was the result of a clever idea, a lot of post-it notes and natural curiosity. Who says old-fashioned coupons don’t have a place in modern marketing?