Comments on: 6 email marketing mistakes and how to avoid them http://anthillonline.com/6-email-marketing-mistakes-and-how-to-avoid-them/ Business help for entrepreneurs, startups and small business owners in Australia | Business > Innovation > Technology > Entrepreneurship - Anthill Magazine: It's Where Ideas and Business Meet. Fri, 10 Feb 2012 14:06:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Staci Burruel http://anthillonline.com/6-email-marketing-mistakes-and-how-to-avoid-them/#comment-54380 Staci Burruel Tue, 18 Oct 2011 18:29:00 +0000 http://anthillonline.com/?p=10922#comment-54380 Nice one. It's great that you posted solutions to fix those marketing mistakes. Determining the notable mistakes helps one get a better understanding of what's needed in order to be effective. Nice one. It’s great that you posted solutions to fix those marketing mistakes. Determining the notable mistakes helps one get a better understanding of what’s needed in order to be effective.

]]> By: Robert Ratcliff http://anthillonline.com/6-email-marketing-mistakes-and-how-to-avoid-them/#comment-8297 Robert Ratcliff Mon, 29 Jun 2009 22:13:50 +0000 http://anthillonline.com/?p=10922#comment-8297 I find that when I was a newbie at Email Marketing I tried to hard. Just keep it simple in text format and like you are talking to someone new that you want to be a friend with. I find that when I was a newbie at Email Marketing I tried to hard. Just keep it simple in text format and like you are talking to someone new that you want to be a friend with.

]]> By: Scott McLaughlin http://anthillonline.com/6-email-marketing-mistakes-and-how-to-avoid-them/#comment-7443 Scott McLaughlin Thu, 18 Jun 2009 22:09:16 +0000 http://anthillonline.com/?p=10922#comment-7443 reminds me of an article i wrote last year : http://www.clutch.com.au/index.php/about_us/what_we_say__1/whitepaper_effective_email_marketing_driving_roi reminds me of an article i wrote last year : http://www.clutch.com.au/index.php/about_us/what_we_say__1/whitepaper_effective_email_marketing_driving_roi

]]> By: Stacey Barr http://anthillonline.com/6-email-marketing-mistakes-and-how-to-avoid-them/#comment-7297 Stacey Barr Tue, 16 Jun 2009 22:54:15 +0000 http://anthillonline.com/?p=10922#comment-7297 Here, here! to the point about testing. You can only learn what keywords work, what style of subject line gets the most opens, the copy that gets the most click-throughs and so on, if you test. I agree it's a whole other article, but it might be a start just to begin tracking your open rates (number of times the email is opened as a % of emails sent) for different subject lines, and possibly too for different sublists (eg different customer segments or geographical locations or different methods by which your leads joined your list). Just start! Here, here! to the point about testing. You can only learn what keywords work, what style of subject line gets the most opens, the copy that gets the most click-throughs and so on, if you test.

I agree it’s a whole other article, but it might be a start just to begin tracking your open rates (number of times the email is opened as a % of emails sent) for different subject lines, and possibly too for different sublists (eg different customer segments or geographical locations or different methods by which your leads joined your list). Just start!

]]> By: Priyanka D http://anthillonline.com/6-email-marketing-mistakes-and-how-to-avoid-them/#comment-7261 Priyanka D Tue, 16 Jun 2009 07:57:47 +0000 http://anthillonline.com/?p=10922#comment-7261 Many people don't prefer newsletters from online services they are using. Moreover as internet usage increases, too many emails is becoming a problem for lot of people! So even though currently it may be showing good response for some, email marketing ROI will decrease. Email targeted ads is different at least in Google as they are relevant to the kind of email exchanges happening with each individual, so have a better chance at being clicked. Many people don’t prefer newsletters from online services they are using. Moreover as internet usage increases, too many emails is becoming a problem for lot of people!
So even though currently it may be showing good response for some, email marketing ROI will decrease.
Email targeted ads is different at least in Google as they are relevant to the kind of email exchanges happening with each individual, so have a better chance at being clicked.

]]> By: marketing » Blog Archive » 6 email marketing mistakes and how to avoid them - Anthill Magazine http://anthillonline.com/6-email-marketing-mistakes-and-how-to-avoid-them/#comment-7216 marketing » Blog Archive » 6 email marketing mistakes and how to avoid them - Anthill Magazine Mon, 15 Jun 2009 09:48:48 +0000 http://anthillonline.com/?p=10922#comment-7216 [...] po­st­: 6 em­­a­il m­­a­r­ket­ing m­­ist­a­kes a... Share and [...] [...] po­st­: 6 em­­a­il m­­a­r­ket­ing m­­ist­a­kes a… Share and [...]

]]> By: Sixchannels http://anthillonline.com/6-email-marketing-mistakes-and-how-to-avoid-them/#comment-7205 Sixchannels Mon, 15 Jun 2009 07:40:38 +0000 http://anthillonline.com/?p=10922#comment-7205 Nice blog on email marketing mistakes & how to avoid it..this true email marketing can be very cost-effective and productive when handled correctly. I hope it will help me to make my site productive. Nice blog on email marketing mistakes & how to avoid it..this true email marketing can be very cost-effective and productive when handled correctly. I hope it will help me to make my site productive.

]]> By: Wes Towers http://anthillonline.com/6-email-marketing-mistakes-and-how-to-avoid-them/#comment-7201 Wes Towers Mon, 15 Jun 2009 06:43:51 +0000 http://anthillonline.com/?p=10922#comment-7201 In regards the the design, it may sound counter productive coming from a graphic designer but our clients often experience better responses to plain text emails rather than using any design at all. It's probably something worth testing for anyone looking at email marketing. In regards the the design, it may sound counter productive coming from a graphic designer but our clients often experience better responses to plain text emails rather than using any design at all. It’s probably something worth testing for anyone looking at email marketing.

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