We know it works because, well, Antony Gaddie used it to get a meeting with our very own Mr James Tuckerman.
Just how easy can it be to secure a meeting with the CEO of a company, or any of the key decision makers? In this video, Gaddie explains the tactic he used to secure a meeting with the CEO of Pacific Dunlop, and ultimately secure $28 million in business.
His three steps are very simple:
- Be different. We're always going on about being remarkable. This applies to getting the attention of others as well.
- Offer the promise of value. Don't be different just for the sake of it. Show that you have something to offer that is of value.
- Be genuine. This actually isn't a game. So, be genuine and deliver on being different and valuable.
However, it's in the execution where you can really make an impact.