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10 secrets to weaving the perfect network

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Networking is a powerful tool to not only grow your business, but to make beneficial connections. These 10 tips will ensure you’ve got the basics down pat and can make the most of your next event.

Be genuine: Networking isn’t about making a quick sale or converting people. It’s about building the foundation for a strong and powerful relationship. Focusing mainly on the sale is a great way to alienate!

Set goals: There are a host of networking events available, each serving slightly different purposes. Some are based not just on making business connections, but on learning, teaching and volunteering. If you set goals, you can ensure the events you attend will help you meet them.

Shop around: Don’t settle for the first group you attend. Many will allow you to attend one or two times before you make your decision. Be sure to ask current members about their experiences.

Volunteer: It’s a great way to stay visible and to give back to the group.

Be interested: When conversing with other attendees, make sure you show interest in them. Ask open-ended questions and show interest in what they say.

Become a resource: If people come to you regularly for names, recommendations or answers, you stay visible and in the forefront of their minds. Chances are, when they need the service you provide, they will think of you first.

Have a clear introduction: Make sure you’ve practiced your opening line many times. You need to outline exactly what you do, who your target market is and why you are the best person to service them.

Know what you are looking for: Networking is not only about pushing your services, but about finding answers to your own questions. Be sure you know in advance what you want to ask so you aren’t wasting people’s time.

Follow through: Follow through quickly and professionally with all referrals you receive, as your actions are a reflection on the person who provided the referral.

Stay in contact: Send an email or make a quick call to those you connected with. This will show you are interested in staying in contact and it will remind them about what you do.

Jake Thomas is a small business owner based in the southern suburbs of Sydney. Dividing his time between operating Emroy Print & Design and being a part owner of Small Business Forum has given Jake a keen understanding of all things business, marketing and management. More information about Jake can be found at www.itsjakethomas.com.

Image by Luc Legay